Press

Materials, images and information about Meally — free to use for coverage.

Meally is the app where recipes from the internet finally end up in one place. You share a video, a link or a photo to the app — and within seconds it becomes a clean recipe with ingredients, amounts and steps. Meally isn't another recipe archive — it's the one home for every recipe: from TikToks and Reels, from websites, from a photo of a handwritten card, or from grandma. Around that: cooking mode with timers, a weekly meal plan, an automatic shopping list and recipe translation. Meally is built by a young couple from Prague, with no investors and no ad budget.

At a glance

What: an app for saving and organising recipes from videos, social media, websites and photos
Import sources: videos, social media, recipe websites, photos
Platforms: iOS and Android
Languages: English, German, French, Spanish, Italian, Czech
Import success rate: over 97%
Rating: 4.8 ★ on the App Store and Google Play
Team: two people — Martin Carska and Natálie Novotná, Prague
Funding: no investors, no ad budget — the app pays for itself
Strongest market: Germany
Price: free for up to 20 recipes; Premium (unlimited recipes, recipe translation and more) at €2.99/month, €19.99/year, or €29.99 one-time. German prices, as of August 2026.
Website: meallyapp.com

All figures as of August 2026.

App images

All images show the English version of the app. Click “Download” to get the file at full resolution.

Dark Light

Five Meally screens: cooking mode, weekly plan, recipe, recipe book and shopping list. — Your digital recipe book — organise, plan and cook your favourite recipes, all in one place. Download Download

Importing into Meally: a shared link turns into a structured recipe with ingredients and steps. — From link to recipe — A shared link becomes a structured recipe in seconds. Download Download

Three steps: share a viral video, get a clean recipe, cook it in cooking mode. — From viral video to dinner — The path from the video through the finished recipe into cooking mode. Download Download

The digital cookbook in Meally with every saved recipe. — All recipes in one place — The digital cookbook with every saved recipe. Download Download

Recipe translation in Meally: an international recipe automatically in English. — Recipe translation — International recipes automatically in your language. Download Download

The founders

Meally is built by Martin Carska and Natálie Novotná in Prague.

“Martin Carska, developer of Meally. Photo: private” Download

“Natálie Novotná, co-founder of Meally. Photo: private” Download

Martin Carska and Natálie Novotná, the founders of Meally. — “Martin Carska and Natálie Novotná build Meally as a team of two in Prague. Photo: private” Download

Martin Carska builds Meally — the app, the backend and everything technical. Natálie Novotná shapes the content, tests every feature in her own kitchen and looks after the community.

How Meally started

Meally started in our own kitchen. Natálie saved recipes everywhere — Instagram, TikTok, food blogs — and whenever we needed one, it was unfindable. At some point she said: “there should be an app for this.” So we built one.

And that's how it's worked ever since: the app grows with our own cooking life. Every time we caught ourselves saying “it should really do this” — while cooking, while shopping — we built it. That's how auto-categorisation happened, and recipe folders, translation, and sending a whole week's meal plan to the shopping list in one tap. There isn't a feature in Meally we didn't need ourselves.

Today, people in 50+ countries use it. It's still just the two of us — no investors, no ad budget. The app pays for itself.

— Martin & Natálie

Quote, free to use

“We build Meally for our own kitchen. When something is missing while we cook, we build it — which is why there isn't a feature in the app we didn't need ourselves.”
— Martin Carska, developer of Meally