MEALLY — PRESS TEXT
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As of: August 2026
Website: meallyapp.com
Contact: info@meallyapp.com


ABOUT MEALLY
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Meally is the app where recipes from the internet finally end up in one place.
You share a video, a link or a photo to the app — and within seconds it becomes
a clean recipe with ingredients, amounts and steps. Meally isn't another recipe
archive — it's the one home for every recipe: from TikToks and Reels, from
websites, from a photo of a handwritten card, or from grandma. Around that:
cooking mode with timers, a weekly meal plan, an automatic shopping list and
recipe translation. Meally is built by a young couple from Prague, with no
investors and no ad budget.


AT A GLANCE
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What:               app for saving and organising recipes from videos, social
                    media, websites and photos
Import sources:     videos, social media, recipe websites, photos
Platforms:          iOS and Android
Languages:          English, German, French, Spanish, Italian, Czech
Import success rate: over 97%
Rating:             4.8 ★ on the App Store and Google Play
Team:               two people — Martin Carska and Natálie Novotná, Prague
Funding:            no investors, no ad budget — the app pays for itself
Strongest market:   Germany
Price:              free for up to 20 recipes; Premium (unlimited recipes,
                    recipe translation and more) at €2.99/month, €19.99/year
                    or €29.99 one-time. German prices, as of August 2026.
Website:            meallyapp.com

All figures as of August 2026.


HOW MEALLY STARTED
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Meally started in our own kitchen. Natálie saved recipes everywhere —
Instagram, TikTok, food blogs — and whenever we needed one, it was unfindable.
At some point she said: “there should be an app for this.” So we built one.

And that's how it's worked ever since: the app grows with our own cooking life.
Every time we caught ourselves saying “it should really do this” — while
cooking, while shopping — we built it. That's how auto-categorisation happened,
and recipe folders, translation, and sending a whole week's meal plan to the
shopping list in one tap. There isn't a feature in Meally we didn't need
ourselves.

Today, people in 50+ countries use it. It's still just the two of us — no
investors, no ad budget. The app pays for itself.

— Martin & Natálie


QUOTE, FREE TO USE
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“We build Meally for our own kitchen. When something is missing while we cook,
we build it — which is why there isn't a feature in the app we didn't need
ourselves.”
— Martin Carska, developer of Meally


THE FOUNDERS
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Martin Carska develops Meally — app, backend and everything technical.
Natálie Novotná shapes the content, tests every feature in her own kitchen
and looks after the community.


USE
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All materials in this press kit are free to use for coverage about Meally.
Credit: Meally / private.
